Video ads for SaaS that show what the product does, not what it is

Your product demo video took 3 months and $8K to produce and it's already outdated after the last major release.

Paid social for SaaS has CPCs that make testing expensive — you need creative variety to find what works.

Benefit-led video ads consistently outperform feature-led ones, but writing that copy at scale is hard.

UGC style feels very B2C. Will it work for a B2B SaaS product?

Yes, especially for SMB-targeted SaaS. The format works because it's a real person describing a specific outcome — which is exactly what B2B buyers need to hear. For enterprise software with long sales cycles, use the 'trusted expert' persona and lead with a business outcome.

Can I make ads for different customer segments?

Each ad session targets one use case or segment. If you serve construction companies and also marketing agencies, run two sessions — one for each ICP's specific problem. Different script, different actor, same URL or different landing pages.

My product changes fast. Will the ad get outdated?

You can create a new ad in about 4 minutes whenever a major feature ships. The Solo plan at $69/month gives you 2 ads — create one for your core use case and one for a new feature or campaign.

How specific can the script get about my product features?

The AI reads your website and extracts your core differentiator and use cases. For feature-specific ads, make sure the relevant feature is clearly described on the page you paste, or add context in the 'occasion' field.